Swarm of Bees, Hackney (Photo Kevin Flude 30th May 2018). The Swarm is at the top of the Column and on the edge of the porch roof.
In 2018, on 30th May, I was perturbed to find a swarm of Bees hanging outside my front door. Frightened of leaving my house, I rang a local beekeeper, who came to take possession of the Bees and take them to a new home. By the time he came, they had moved 20 yards to a Buddleia bush.
Swarm of Bees, having moved 20 yards to a second perch, being ‘rescued’ by a bee keeper. You can see the swarm above his head.
A Swarm of Bees in May
‘Five Hundred Points of Good Husbandry’ published 1573, suggests we should:
‘Take heed to thy Bees, that are ready to swarm, the loss thereof now, is a crown’s worth of harm.’ The loss was particularly hard in May or June as the country verse tells us:
A swarm in May Is worth a load of hay A swarm in June Is worth a silver spoon A swarm in July Is not worth a fly.‘
According to Hillman’s ‘Tusser Redivus’ of 1710, swarming in May produces particularly good honey. He advises following the bees to retrieve them:
‘You are entitled by custom to follow them over anyone’s land and claim them … but only so long as you ‘ting-tang’ as you go, by beating some metal utensil – the sound whereof is also said to make your bees stop.’
Much of the above is quoted from The Perpetual Almanac of Folklore by Charles Kightly.
Queen Bee
Bees swarm when a new Queen Bee takes a proportion of the worker bees to form a new colony. They will latch unto a branch or a shrub, even a car’s wing mirror. Then sending worker bees out searching for a suitable new home, such as a hollow tree. There may be hundreds or even thousands in the new colony. This may be very alarming, as I found, as I could not go out without walking through a cloud of bees. But, at this point, they will not be aggressive as they do not have a hive to protect. Look here for more information on swarming.
Sweet, Long Distance Flyers
An average hive will produce 25 lbs of honey, and the bees will fly 1,375,000 miles to produce it. This is like flying 55 times around the world (according to the British beekeepers Association (and my maths)) https://www.bbka.org.uk/honey
Helping Bees
Bees are still having a hard time as their habitats are diminishing and threats increasing. In July, DEFRA hosts ‘Bees Needs Week’ which aims to increase public awareness of the importance of pollinators.
They suggest we can help by these 5 simple actions
Grow more nectar rich flowers, shrubs and trees. Using window or balcony boxes are good options if you don’t have a garden.
Let patches of garden and land grow wild.
Cut grass less often.
Do not disturb insect nests and hibernation spots.
The Stinking Idol : An Imagined Scene at the Maypole at St Andrew Undershaft
Philip Stubbes, wrote a vitriolic attack on pagan practices in his ‘Anatomy of Abuses in 1583’. He fired a broadside at the tradition of dancing around the Maypole. He said they had: ‘as Superintendent and Lord ouer their pastimes and sportes: namely, Sathan Prince of Hell‘ as they erected ‘this stinking Idoll’. By which he meant the Maypole. Stubbes suggested that of the maids that went out to the woods on May Eve less than one-third returned ‘undefiled‘.
Evil May Day Riots
The Maypole was stored at St Andrew Cornhill, which became known as St Andrew Undershaft. In 1517, it was attacked during the ‘Evil May Day riots’. The main focus of the riot was foreign workers. The Under Sheriff of the time, Thomas More, tried to quell it. But 5,000 troops commanded by the Duke of Northfolk was necessary to regain control of the City. 300 rioters were arrested. One hanged, drawn and quartered, 13 hanged and nearly 300 pardoned after the intercession of Woseley and/or Katherine of Aragon. The shaft was returned to its place under the eves of the houses in Shaft Alley. But apparently banned from being raised again.
1549 May Day Riots
But in 1549, the curate of nearby St Katharine Cree Church made an inflammatory speech. This incited a Puritan mob who cut the shaft into pieces and burnt it. I always imagine the Curate’s sermons to be along the same lines as Phillip Stubbes attack on the Maypole.
Maypole: this Stinking Idol, Rather
Here is a longer description of the May Day Celebrations by Stubbes.
‘But their chiefest iewel they bring from thence is the Maie-poale, which they bring home with great veneration, as thus: They haue twentie, or fourtie yoake of Oxen, euery Oxe hauing a sweete Nosegaie of flowers tyed on the tip of his homes, and these Oxen drawe home this Maie-poale (this stinking ldoll rather) which is couered all ouer with Flowers and Hearbes, bound round about with strings from the top to the bottome, and sometimes painted with variable collours, with two or three hundred men, women and children following it, with great deuotion.
And thus being rearedvp, with handkerchiefes and flagges streaming on the top, they strawe the ground round about, bind green boughes about it, set vp Summer Haules, Bowers, and Arbours hard by it. And then fa! they to banquet and feast, to leape and daunce about it, as the a Heathen people did, at the dedication of their ldolles, whereof this is a perfect patteme, or rather the thing it selfe. I haue heard it crediblie reported (and that viua voce) by men of great grauity, credite, and reputation, that of fourtie, threescore, or a hundred Maides, going to the wood ouemight, there haue scarcely the third part of them returned home againe vndefiled.‘
The unraised pole seems to have survived until the beginning of the Civil War, (1644) when it was destroyed. But at the Restoration of Charles II a new and huge Maypole was ordered. It was joyously erected 134 ft high (41 metres) in the Strand. This one was danced around till 1713 when it was replaced. The original was sold to one Isaac Newton. He used it to support the biggest telescope in Europe which was erected in Wanstead by a friend.
And that, my friends, is how you get from Superstition to Science in one easy story.
Old Print of Isaac Newton
Postscript.
I have always told people that the sermon leading to the destruction of the Shaft in 1549 was made at St Paul. I cannot remember where I read this. The suggestion that the Maypole in Cornhill was not used after 1517 seems strange. Why then would an unused maypole rouse a crowd to riot in 1549? Of the sources I have at hand, the London Encyclopedia mentions the riot of 1517 in its entry on St Andrew Undershaft but doesn’t elaborate more. ‘Layers of London‘ says ‘It was last raised in 1517 when ensuing riots led to the celebration being banned.’ which is definitive sounding. But is it? I wonder if it was banned for a year or two, then allowed again, and finally stopped in 1549?
‘Allies’ Roosevelt and Churchill by by Lawrence Holofcener, unveiled on May 2nd 1995 by Princess Margaret and Lord Snowdon
1995 Allies Statue Statue of Churchill and Roosevelt set up to commemorate 50 years of peace. 30 years later what is the state of the Allies relationship? Topical or what? https://www.iwm.org.uk/memorials/item/memorial/11351
First written in 2023 and revised on May 2nd 2024 and 2025.
May Day – Bringing the Maypole, Bedfordshire. Image from ‘Romantic Britain’
Maypoles were often stored during the year. A few days before May Day they were repainted, and bedecked with May Garlands – mostly made from Hawthorn. The Maypole used in London in 1660 was 134 feet high. Tall straight trees were used, sometimes of Larch, and they might be spliced together to get the requisite height. John Stow says that each parish in London had their own Maypole, or combined with a neighbouring Parish. The main Maypole was on the top of Cornhill, in Leadenhall Street. It was stored under the eves of St Andrew’s Church, which became known as St Andrew’s Undershaft as a result.
Padstow May Day Festival
Padstow holds, perhaps, the most famous May Day festival on May 1st. It feels feels very ‘pagan’ or do I mean it is fuelled by an enormous amount of drink?
Here is a video, watch until you see the ‘obby ‘orse and the teaser dancing.
Why May Eve?
The celebrations begin on May Eve because the Celtic calendar starts the day at Dusk. This seems strange to us who, perversely, ‘start’ our day at Midnight just after everyone has gone to bed! The other choice, and maybe the most logical is Dawn. But Dawn and Dusk are difficult to fix. Midnight was chosen by Julius Caesar when he created the Julian Calendar. Midnight has the virtue of being a fixed metric, being half way between Dawn and Dusk. From the Celtic point of view. The day ends when the Sun goes down over the western horizon. So the end of the old day, is the beginning of the new day. Makes sense?
Celebrations centred around the Bonfire. The day was sacred to the fire God Belenus (Gaulish: Belenos, Belinos, British Belinus, Bel, or Beli), and May Day was called Beltane. Bonfires continued to be a part of the celebration into the 16th Century, and in places until the 20th Century. According to folklore tradition, the bonfire should be made of nine types of wood. They must be collected by nine teams of married men (or first born men). They must not carry any metal with them. The fire has to be lit by rubbing oak sticks together or a wooden awl twisted in a wooden log.
Participants, have to run sunwise around the fire. Oatcakes are distributed, with one being marked with a black spot. The one who collects it has to jump through the fire three times. Bonfires would have been, by choice on the top of hills. But then they were also held in the streets in London.
May celebrations have a similarity to Halloween. This was also a fire festival and both are uncanny times when sprites and spirits abound. Hawthorn was a favoured wood not only because of its beautiful may flower. It was also said to be the wood the crown of thorns was made from. Hawthorn had the power of resisting supernatural forces. Therefore, it was used to protect doors, cribs, cow sheds and other places from witches. Witches, it was said, got their power to fly from potions made from chopped up infants. The best protection was Christening. The custom was that christening took place as early as possible and normally three days after birth. Shakespeare was baptised on 26th April 1564, so we celebrate his birthday on 23rd April. See my post for more on this subject.
Special May Babies
Cribs would be bedecked with Hawthorn and protection might be augmented by a bible, rowan, and garlic. Babies born between May 1 and 8 were thought to be special. They were destined to have power over man and beast. Weddings were frowned upon in Lent and in May, so April became a popular choice for marriage.
May Dew
After celebrations on May Eve (April 30th), women would go out in the woods to collect May, other flowering plants. They would wash their faces in May Dew preferable from the leaves of Hawthorn. If not from beneath an oak tree, or from a new-made grave. The dew was said to improve their complexion. It was also used for medical conditions such as gout and weak eyes. Thinking of one’s lover on May Day might bring marriage within the year.
May morning would commence with dancing around the Maypole, followed by feasting, and summer games. for more about Maypoles and May Day see my post may-2nd-this-stinking-idol-the-end-of-may-day/
Belenus is a Celtic God of whom very little is clear and unambiguous. He was linked in Gaul with Apollo. The name, some people think, comes from ‘Shining’ but others disagree and think it means ‘Master of Power.’ His association with Irish mythology and the festival of Beltane suggests he was a powerful god in Celtic Europe. Geoffrey of Monmouth has a King called Belinus, and spins a yarn about Belinus and Billingsgate. Linguists prefer the idea that Billingsgate is named after some unknown Saxon called Billings. This may be a little more likely but far less interesting.
Witches From ‘The Wonderful Discoveries of the Witchcrafts of Margaret and Phillip Flower’, London, 1618
As May Eve approached, which like Halloween, was considered a particularly uncanny time, people were warned to guard against witches stealing their babies:
He (the Devil) teacheth the witches to make ointments of the bowels and members of children, whereby they ride in the air and accomplish all their desires. So as, if they be any children unbaptized, or not guarded with the sign of the cross or orisons: then the witches may and do catch them from their mother’s side at night, or out of their cradles. …. and after burial steal them out of the graves, then seethe them in a cauldron until their flesh been made possible.
Reginald Scott ‘The Discovery of Witchcraft’ 1594 (from ‘The perpetual Almanack of Folklore’ by Charles Kightley). Please note that Reginald Scott’s book was actually against the idea of witchcraft, i.e. he was debunking it. (for more on Reginald Scott read my post here)
Keeping Witches away
Ways to keep witches away were various, but baptising your children early was the best method. As you will have seen in previous posts, children were normally baptised as soon as possible. Normally, three days after birth in the early modern period.) There were various ways of protecting against witches including saying prayers (orisons), hanging garlic, bread, rowan-leaves, around the cradle.
Witch marks
In archaeological surveys of timber framed buildings increasing numbers of reports of ‘witches’ marks have been discovered. They are now so ubiquitous that it seems most people felt the need to deploy them to secure their houses. Or was it the Carpenters and Builders who felt the need to protect their work? It was believed that witches gained entry where there was an inlet of wind. So doors, windows, chimneys, and anywhere there was a draft. These would be marked by pentagons, which represent the five wounds of Christ. Also used were a variety of other marks ‘chequerboards, mesh patterns, peltas (a type of knot work design) and circle’. https://theartssociety.org/arts-news-features/ancient-symbols-once-used-ward-away-witches is an excellent read and gives more detail.
Robert Burns poem ‘Tam O’Shanter’ gives a graphic, fictional, account of a witches’ coven presided over by the Devil (auld Nick) himself which features ‘wee, unchristen’d bairns‘. Tam, drunk, has come upon a witches coven, presided over by the devil himself.
And, vow! Tam saw an unco sight! Warlocks and witches in a dance; Nae cotillion brent new frae France, But hornpipes, jigs, strathspeys, and reels, Put life and mettle in their heels. A winnock-bunker in the east, There sat auld Nick, in shape o’ beast; A towzie tyke, black, grim, and large, To gie them music was his charge: He screw’d the pipes and gart them skirl, Till roof and rafters a’ did dirl.— Coffins stood round, like open presses, That shaw’d the dead in their last dresses; And by some devilish cantraip slight Each in its cauld hand held a light.— By which heroic Tam was able To note upon the haly table, A murderer’s banes in gibbet airns; Twa span-lang, wee, unchristen’d bairns; A thief, new-cutted frae a rape, Wi’ his last gasp his gab did gape; Five tomahawks, wi’ blude red-rusted; Five scymitars, wi’ murder crusted; A garter, which a babe had strangled; A knife, a father’s throat had mangled, Whom his ain son o’ life bereft, The grey hairs yet stack to the heft; Wi’ mair o’ horrible and awefu’, Which even to name wad be unlawfu’.
I talked more about Tam O’Shanter and the Cutty Sark here and to read the whole poem see below. Please do have a look and when you read it read it quick. Loud and don’t worry about how to pronounce it or understand it, just enjoy the ride!
Shakespeare’s death date is given by the burial register at the Holy Trinity Church, Stratford on Avon where he was buried. His baptismal record also survives at the same church and is on April 26th 1564. So, we don’t actually know when he was born, but christening were held soon after birth for fear of the high infant mortality rates, so 23rd April, three days before, has been assigned to be Shakespeare’s birthday.
St George’s Day is normally on 23rd but not this year!
When St George’s Day falls between Palm Sunday and the Second Sunday after Easter it is transfered to the Monday after the Second Sunday of Easter. Soin 2025, It is on April 28th. Not many people know that including Keir Starmer, Theresa May, and London Mayor Sadiq Khan who all got it wrong the last time in happened in 2019. I got it wrong too! But I think the Church should stop such silly practices. Either it’s St George’s Day or it isn’t. Why does it matter?
Shakespeare’s Birthday, ‘taking to the chamber’
His mum, Anne Shakespeare would have ‘taken to her chamber’ about four weeks before the due date. The windows or shutters were fastened, as fresh air was thought to be bad for the birthing process. Female friends and relatives came to visit; the room was decorated with fine carpets, hangings, silver plates and fine ornaments. It was held that external events could influence the birth, any shocks or horrors might cause deformities and anomalies, so a calm lying-in room was clearly a good idea.
When labour began, female friends, relatives and the midwife were called to help out. A caudle of spiced wine or beer was given to the mother to strengthen her through the process. The maternal mortality rate for the 16th Century is estimated at 1500 per 100,000. Today, it’s 7 per 100,000. So most women would have heard of or attended the birth of a women who had died during or following children birth. There were also no forceps so if a baby were stuck and could not be manually manipulated out, then the only way forward was to get a surgeon to use hooks to dismember the baby to save the life of the mother. Doctors were not normally in attendance, but could be called in emergency,
Swaddling the Baby
Immediately after washing, the baby was swaddled. The swaddling was often very tight and could affect the baby’s growth, and might have affected the learning process, as movement of hands and feet are now considered significant in the early learning process. Swaddling lasted eight to nine months, and only went out of fashion after Jean Jacques Rousseau wrote against the practice.
Detail of tomb of Alexander Denton and his first wife Anne Willison, and her baby dressed in swaddling clothes Photo Wikipedia Hugh Llewelyn
Dangers of Childbirth
Puerperal fever killed many women even after successful childbirth, for example Queen Jane Seymour who died after 5 days. During these dangerous early days, the mother was kept in a dark room, and then, perhaps three days after birth, friends were invited to celebrate ‘upsitting’ when the mother was no longer confined to bed. This is when christening would take place. Edward VI was christened to a huge audience in the chapel at Hampton Court three days after his birth.
Licensed midwives could baptise newborn babies provided they used the correct wording and informed the Church so that the registration could be properly reported. Thomas Cromwell was responsible for the law in 1538 which insisted on a parish register to record weddings, christenings, and funerals. The law was reaffirmed by Queen Elizabeth in 1558 and registers had to be stored in a locked chest in the Church. (In 1597, the records had to be on parchment not paper, and in 1603 the chest had to have three locks!).
If the christening were in the church, the mother might not be there as she was expected to stay in her chamber for another week or so.
Churching and Breastfeeding
A week or a few weeks later, the mother would be ‘churched.’ This was a thanks-giving ceremony, although Puritans did not like the idea as it might be confused with a purification ceremony.
Breastfeeding would last a year or so but many high status women choose to use a wet-nurse. There was a real concern to find a suitable wet nurse as it was believed that the breast milk was important for the babies’ development both physically and temperamentally. Poor children who lost their mothers were very unlikely to survive as, without breast milk, the baby would be fed pap – bread soaked in cow’s milk.
On the corner of Leadenhall Street and St Mary Axe in the City of London is one of the very few medieval Churches that survived the Great Fire of London is 1666. It was sheltered by the firebreak that was the Leadenhall, a big market building made of stone. This is where the great London historian John Stow is buried. His Survey of London is one of the best sources for Medieval and Tudor London. Every three years, there is a commemorative service and his quill is changed. Last year it was on the 22nd April. The Lord Mayor attends and it is organised by Stow’s Guild – the Merchant Taylors.
John Stow records that his father returned to his home at Austin Friars one day to find his house had been moved. He had no warning, nor payment for the loss of land. He had the misfortune to live adjourning the property of Thomas Cromwell.
St Andrew Undershaft
The Church is the Maypole Church as it was here the Maypole or the shaft was stored under the eves of the Church. Hence, St Andrew’s sobriquet of ‘Undershaft’. The May Day riot of 1517 put an end to the dancing around the Maypole but the pole itself survived until 1547. Then, in a Puritan riot, the ‘stynking idol’ was destroyed. (see my May Day blog post here for more more details.)
There is also a plaque to Hans Holbein, but no one knows for sure where he is buried. He died in London in 1543, possibly of plague. The present church was built in 1532, but it is first recorded in the 12th Century.
St Alphage. Church Tower on right, City Wall to left. Photo K Flude
I first came across St Alphage when I was working at the Museum of London. The Museum was built on the High Walk at London Wall. The raised Courbusian Walkway looked down on a ruin of a Gothic Church Tower, almost destroyed during the Blitz. This was St Alphage, a Church dedicated to the Saxon Archbishop of Canterbury. (Alphage is also spelt Alphege or Alfege).
On the other side of the Walkway was the old graveyard of the Church. This preserved one of the very best sections of the old London Wall. Special because on one side its huge height was displayed. On the other, the only crenelated bit of the City Wall. And the only surviving part of the Wall dating to the War of the Roses.
St Alphage Roman and Medieval WallThe Crennelated Red Brick Section dates to 1477, during the War of the RosesSt Alphage Wall explained on an information plaque.
In the 1980’s fellow Museum of London Archaeologist, Paul Herbert and I set up a Guided Walks company (Citisights of London) . Our walks started from outside the Museum of London, and so St Alphage formed a big part of our success. It led to a life giving Guided Walks and tours. So, St Alphage, thank you!
A Citisights Day Tour of the 1980s
St Alphage Elsyng Spittle St Mary ?
The Church was previously a monastic settlement called Elsyng Spittle (aka St Mary within Cripplegate). The Augustinian Canons looked after 100 blind men. It was refounded by Williain Elsing, and dissolved by Henry VIII in 1536. The Church was kept for a Parish Church. But the Puritans were not keen on dedications to St Mary. So, they renamed it after a London based Christian Martyr.
It remained a Parish Church until damaged in an air raid in World War One. (possibly on 8th September 1916 in a Zeppelin Raid – but I am speculating). The Church was partly demolished in 1923, leaving the Tower. The lower part of the Medieval Tower survived bombing in the Blitz. At 12.15 am on 25th Aug 1940, the first bombs on the City of London fell nearby in Fore Street. But the tower was hit in 1940. It was listed Grade 1 in 1950. Kept by the rebuilding of London Wall, and the Barbican area. Then substantially benefitting from a remodelling of the area in an excellent scheme of 2022.
St Ælfheah of Canterbury and Greenwich
StAlfege Greewich – Doyle own work Wikipedia CC BY-SA 4.0
St Ælfheah was captured during a Viking attack on Canterbury. The Viking hoard relocated to Greenwich where they tried to negotiate a fat ransom for him. He was one of the richest men in the Kingdom. This is what the Anglo Saxon Chronicle says:
.. the raiding-army became much stirred up against the bishop, because he did not want to offer them any money, and forbade that anything might be granted in return for him. Also they were very drunk, because there was wine brought from the south. Then they seized the bishop, led him to their “hustings” on the Saturday in the octave of Easter, and then pelted him there with bones and the heads of cattle; and one of them struck him on the head with the butt of an axe, so that with the blow he sank down and his holy blood fell on the earth, and sent forth his holy soul to God’s kingdom.
St Alfege Greenwich, which is now a lovely Hawksmoor Church is said to be on the site of St Ælfheah‘s death.
St Alphage’s body was taken to St Pauls Cathedral where it was venerated. His remains were removed in suspicious circumstances by soldiers of King Cnut who translated the Saint’s bones to Greenwich. It is suggested King Cnut was punishing London for their opposition to him.
The Minotaur by Michael Ayrton
Also, part of the experience of visiting St Alphage from the High Walk was the statue of the Minotaur. I first came across this phallic Bull in the Postman’s Park and am very fond of it. Then it disappeared and reappeared on the High Walk. Now it is on the ground level near in the garden of St Alphage.
I understand that Michael Ayrton wanted to make a point about the destruction of London. He felt that the developers were more destructive than the Luftwaffe. They were like a Bull in a China Shop! So he created this statue of a very vigorous Bull representing the Minotaur. It is a very unusual work of art in that it sports a fully erect penis. Art History is full of naked women, but the male organ is largely left to pornography. For more about Ayrton follow this link.
The Minotaur in its present positionThe Minotaur on the High Walk
Sorry to send an additional post but coming up are a couple of fascinating Virtual Tours which I would like to remind you of!
Tonight is an exploration of early 19th Century London. It is based on the 1809 Picture of London Guide book. An original copy was given to me by someone grateful to have attended one of my lectures at the Old Operating Theatre Museum. It is a tour of what Jane Austen could have visited on her walks around London. There are Austen associations, but mainly we are looking at London in 1809.
Jane Austen’s ‘A Picture of London in 1809’ Virtual Walk Mon 7.30 27th Jan25 To book
Yesterday, I was asked to give a Cromwell’s London walk as a 75th Birthday present. I haven’t done one for at least 25 years. But I really enjoyed the research. So added a guided walk and a virtual tour to my programme. This is the first time I have done this VT and it is a cracking story.
The Civil War, Restoration and the Great Fire of London Virtual Tour 7:30pm Thurs 30th Jan25To book
Finally, April is the month we go on pilgrimages, as Chaucer said (in Old English). So, in addition to my Chaucer Walks, I have added a Virtual tour so we can go all the way to Canterbury.
Chaucer’s London To Canterbury Virtual Pilgrimage 7.30pm Friday 18th April 25 To book
I may add one or two more before the Sun comes back
News from the Almanac showing readership/viewership of the site.
I have been waiting for a day when I haven’ t got a post to publish. Why? To update readers about the Almanac of the Past. And with a bit of manoeuvring today is the day.
What is the News from the Almanac of the Past?
The plan is to have a post for each day. I am virtually there for November to March, but a way away for the warmer months.
In the winter months, I have been revising, improving, developing and adding content to previously published pages. For those of you who have been here a while, you will have been receiving posts you have seen before. Next year, you might be seeing some for the third time. I’m not sure what to do about this except improve posts and add content. But I am considering stopping automatically posting repeated posts to subscribers. Maybe from next November? Feed back would be good – please email me at kpflude at chr . org . uk (I’ve slightly scrambled the email to stop the robots).
What is the planned content for the Almanac of the Past?
The nature of an almanac is to be a pot-pourri. They are about seasons, time, folklore, history, important events, and anniversaries. I also like to cover history, famous people and discoveries. Gods, Goddesses, Saints, sinners, and archaeology. What I want it to be is something that makes us more mindful about the passing of the year. How seasons and time change the way people see their world. My focus is mostly on the UK, but also on Rome and Greece. With occasional excursions to other places. I am trying to find more content that is London-based, but not to the exclusion of everything else. I also have an ambition to add more important news of discoveries that change our view of the past. If I get the formula right, I will attempt to get a publication from it, otherwise it will remain online.
Developments for the Almanac
It takes quite a lot of time for me to keep it up. You will see, from the graph above, that the readership is yearly making progress. Particularly, last year. But then it’s a steady progress from a small base, rather than Kardashian viral.
This is, at least, partially because I would rather not spend my time marketing. I want to be writing. But, I have decided I need to spend a little more time marketing the site. When I ran the Old Operating Theatre Museum, I had the skills to get our web site to first place on google searches. But this was in the pioneering days of the World Wide Web. Now, it’s more difficult, but I am taking a ‘Search Engine Optimisation’ (SEO) course. I have also loaded some ‘plugins’ to WordPress which help with SEO. I thought you might be interested in some of the consequences.
The plugins ‘parse’ the site and give recommendations for improvements. This should, get the site further up the Google landing page. I have no doubt that it involves or will involve AI. The ‘Yoast’ plugin I am using as I type this, tells me words like ‘however’ are a ‘complex’ word and so they down grade my ‘readability’ quotient. It also tells me that that last sentence was too long. So, it wants simple sentences, and words that join sentences together. And not too many sentences in a paragraph and a proper scattering of headings.
It also assesses the SEOness of the text. So I have to tell it what the main subject of the page is. And it wants that word or phrase in:
the title: the first paragraph the image the meta description tag and scattered, but not too densely (because Google will punish the site for playing the algorithm) through the text.
Hence, you will see the phrase ‘News from the Almanac’ scattered more than I would normally like through this text. Of course, I know no one really will be searching for ‘News from the Almanac. So I should change the SEO phrase just to Almanac. But, then I’m not really interested in attracting non-readers to this page. I see this as between me and my email subscribers!
After writing that paragraph I realised that I would want people to land up here if they typed in ‘Almanac of the Past’. So you will see, I’ve editing the text scattering that phrase here and thereabouts.
In effect, I am being trained by a slightly stupid tutor who has no particular understanding of the needs of a writer of history! And you can’t answer back, you just get downgraded!
And it seems to be working as my numbers are getting better more quickly.
Any problems for the Almanac of the Past?
Obviously, my terrible proofreading is a concern! Maybe that’s one-way republishing helps. A year later, it’s easier to see the typos, the ugly writing, and issues with the content.
But there is another issue with the emails, which I have been trying to solve for about 6 months. The links in the emailed posts don’t work. But they do work if you visit the almanac on the web. This is nuts as I always use the full URL. For example: https://www.chr.org.uk/anddidthosefeet/december-29th-st-thomas-wassailing/.
So, this is very much a technical issue, one might say a bug in the system. I think it stems from the fact that my blog was stored not in https:/public_html/ but in https://public_html/anddidthosefeet. This seemed a logical choice at the time, as the blog shared space with other things. I haven’t managed to convince the tech guys at either the internet provider or WordPress that this is a bug. So, the alternative is to move the blog. But I am reluctant to do this in case it completely messes everything up.
Change the content of the newsletter, you might think. But I can find nothing that allows me to alter or add anything to the email version of the post. As I write this, I think I will temporarily add a line at the bottom of the post which says:
if the links are not working, copy and paste this URL https://www.chr.org.uk/anddidthosefeet/whateverkevinsalmanacpageiscalled
to your browser. This, will get you to the Almanac of the Past on the web where all the links will work.
And this will allow you to easily copy or link to the webpage and send the Almanac of the Past to your friends and followers. (I’m hoping you are Taylor Swift). You willalso be able to comment easily and maybe even like the post?
Another advantage of visiting the web version is that you get a better version to read. This is because I often find howling typos when I read the emailed post. I correct them, with a red embarrassed face.
If you are reading this on the web, then all the above must have been very annoying to read! Maybe I will move it down to the bottom of the post! (which I did).
Trying new things on the Blog
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In order to clear January 22nd I moved the previous January 22nd post to December 10th. As its all about Mulled Wine, Glugg, and Gluwein., its better at the beginning of the Christmas Season than in late January.
To see it click here: or cut and past this url https://www.chr.org.uk/anddidthosefeet/january-22-22-time-to-mull-it-over/
I also didn't tell you Monday was Blue Monday because I had already sent you one post on the 20th. So this is the Blue Monday Post. https://www.chr.org.uk/anddidthosefeet/january-13th-18th-blue-monday-wolf-moon-start-of-lambing-and-twelfth-night-old-style/
Please leave me a comment – its great to hear what you think.