I was quite surprised to see the image above appear in an email to my inbox. The London Museum (was the Museum of London) announced the Pigeon and Splat as the new logo to replace the old Dick Whittington one. I received the email on the 27th July 2024.
Is this a breath of fresh air? An unfussy humourous joke which 5 year old will love? Is a Pigeon uniquely London? Is the Splat too clever by half, or is it completely daft?
I’ll leave it to you to decide. However, a visit to the London Museum Website on 15/08/24 reveals the Pigeon logo displayed without the Splat!
Further down the page, is an article on the history of Pigeons and London, where there is a vestigial splat!
It seems to me there has been a climb down since I received the email on 27th July. Or are they phasing the Splat! in? Comments please.
For more on the new logo look at the Museums Associations’s Web site here. ‘The pigeon was chosen to symbolise the brand as “an impartial and humble observer of London life”, the museum said in a blog post on the redesign.’
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